health-care sanitary products
Unveiling Wet Wipes: Do You Really Understand Them From Raw Materials to Selection? Jan 07 , 2026

As an indispensable cleaning product in modern life, wet wipes are highly favored for their convenience and efficiency, whether it's baby care wet wipes, daily cleaning, or on-the-go use. Today, we will delve into the raw materials of wet wipes and their selection criteria, and through a best-selling product—Izumi Economy Wet Wipes—explore how the cost-effectiveness of wet wipes is achieved.

A. The Core Raw Material of Wet Wipes: Spunlace Non-Woven Fabric

The primary raw material for wet wipes is spunlace non-woven fabric, also known as non-woven cloth. It is a non-woven material that uses high-pressure fine water jets to entangle fibers in multiple fiber webs, giving it a certain level of strength and softness. This process is not only environmentally friendly but also provides wet wipes with excellent absorbency and skin-friendly feel.

Compared to other processes like hot air or thermal bonding, spunlace non-woven fabric is more suitable for baby wipes and daily cleaning products because it is softer, less prone to linting, and gentler on the skin.

B. How to Choose High-Quality Spunlace Wet Wipes?

When selecting spunlace non-woven fabric, two key factors should be considered: forming process and thickness.

Forming Process
The forming process of spunlace non-woven fabric is divided into straight laying and cross-laying.

  • Straight Laying Process: Offers poor tensile resistance and is prone to deformation with slight pulling.

  • Cross-Laying Process: Provides better tensile resistance, is less likely to deform, offers enhanced durability, but comes at a higher cost.

High-quality wet wipes typically use the cross-laying process to ensure they do not tear easily during use.

Thickness (GSM)
The thickness of spunlace non-woven fabric is measured by grammage (GSM), which refers to the weight per square meter. Common wet wipes have a GSM ranging from 40g to 60g. A higher GSM indicates thicker and more substantial wipes with a better feel.

  • 40g-50g: Lightweight type, suitable for daily cleaning.

  • 55g-60g: Thickened type, more suitable for baby care or deep cleaning.

C. The "Soul" of Wet Wipes: Viscose Content

Another key indicator of spunlace non-woven fabric is its viscose content. Viscose is a natural fiber (primarily cotton-based), while polyester is a chemical fiber. The ratio of these two directly affects the softness and absorbency of wet wipes.

  • Higher viscose content makes the wipes softer and more absorbent but also increases the cost.

  • Higher polyester content improves the strength and durability of the wipes but may slightly compromise the feel.

Common ratios include 3:7 (30% viscose), 5:5 (50% viscose), and 7:3 (70% viscose). For baby wipes, a 5:5 ratio already provides a good balance of feel and absorbency, while premium products may adopt a 7:3 ratio.

Now that we understand the raw materials and selection criteria for wet wipes, let’s take a look at a best-selling product—Izumi Economic Packing Wet Wipes—and explore its advantages.

1. High Cost-Effectiveness
Izumi wet wipes use 45GSM spunlace non-woven fabric. Although not classified as the thickened type, it is sufficient for daily cleaning needs. With a viscose content of 25%, it ensures basic softness while effectively controlling costs, making it an affordable choice.

2. Diverse Packaging Options
Available in multiple packaging sizes such as 15 sheets, 60 sheets, and 120 sheets, it caters to different usage scenarios. Whether for on-the-go use or home storage, there is a suitable option for every need.

3. High Market Recognition
In Central Asian and African markets, Izumi wet wipes have earned consumer trust with their consistent quality and affordable pricing. This also proves that wet wipes are not necessarily better when more expensive; the key lies in finding the right balance between cost-effectiveness and needs.

Though small, wet wipes embody a wealth of technology and wisdom. We hope today’s insights help you make more informed choices aligned with market preferences!

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